What is Betterment?

Betterment is an online investment company that offers a range of investment and financial planning services to individual investors. It was founded in 2008 and is headquartered in New York City.


Betterment's main service is its robo-advisor platform, which uses algorithms to create and manage diversified investment portfolios tailored to each investor's risk tolerance and financial goals. The platform uses low-cost exchange-traded funds (ETFs) to build portfolios, and investors can choose from various portfolio strategies, such as socially responsible investing or tax-efficient investing.


Betterment also offers other services, such as:


  1. Retirement planning: Betterment offers retirement accounts, such as traditional and Roth IRAs, and provides tools and resources to help investors plan for their retirement.

  2. Financial planning: Betterment offers a range of financial planning services, such as goal setting, budgeting, and tax planning.

  3. Cash management: Betterment offers a high-yield cash management account, called Betterment Cash Reserve, which provides a competitive interest rate on cash savings.


Betterment's platform is user-friendly and offers investors access to various investment options and financial planning services at a low cost.

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