YouTube Super Chat is a feature that allows viewers to pay to have their messages highlighted during a live chat with the content creator. It was introduced in 2017 as a way to help creators monetize their live streams and to offer a way for viewers to support their favorite creators in real-time.
Super Chat works by allowing viewers to purchase a highlighted message that appears at the top of the chat window during a live stream. The message remains pinned to the top of the chat window for a set period of time, depending on the amount paid by the viewer. The longer the message remains pinned, the more the viewer has to pay.
Super Chat is available to viewers in over 60 countries and can be used on both desktop and mobile devices. It is also available in different languages and currencies, making it accessible to a global audience.
Creators can set certain criteria for Super Chat, such as a minimum amount that must be paid for a message to be highlighted or a maximum message length. YouTube takes a percentage of each Super Chat purchase as a fee for using the platform, with fees ranging from 30% to 45% depending on the country.
Overall, Super Chat provides a way for viewers to support their favorite creators in real-time, while also offering creators an additional source of revenue and a way to engage with their most loyal fans.
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