BJ Fogg is an American researcher, psychologist, and founder of the Behavior Design Lab at Stanford University. He is known for his work in the field of behavior change, specifically in the areas of technology, health, and persuasion. Fogg's behavior model, called the Fogg Behavior Model, is widely used to understand how human behavior works and to design interventions that can change behavior. Fogg's work has been featured in various media outlets and he has been recognized as a leading expert in the field of behavior design. He is also the author of several books, including "Tiny Habits: The Small Changes That Change Everything."
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